To start I have to expresss my disquiet about the word “brand”. I’m not for sale, much as I do offer my skills, experience, time and energy into a commercial marketplace.
Perhaps that is one reason I decided a few months ago to split my twitter identity – retaining my original account for my professional (but with personality) identity and creating a new account which is more personal in nature, and isn’t linked to professional work, libraries, etc.
So back to my reputation, professional profile, or what would you have call it. Certainly activity on Twitter will be part of this and I’ve been alerted to the lack of more experienced librarians blogging etc… A lot of my professional work is outfacing, particularly within the University of London. In the last two weeks I’ve presented at a European meeting of librarians and archivists with interest in African studies (in Basel, where I was also elected onto the organising group for this body) and in London at a CPD25 networking meeting for subject librarians, where I deleivered what was described (and thankfully intended) as a thought-provoking start to the day. I’ve also been to a couple of meetings representing my Library and this is a key part of my role. This latter point raises questions about how much ones professional and organisational roles/profiles are by necessity linked.
Some actions from my reflections – I want to use slideshare or equivalent to host some of my presentations – such as the two above. This should help promote not only what I said, but also my own profile. I want to consider personal blogging in more depth. I have looked at whether I can change the name of this blog in line with the desire to align myself more clearly with this blog – but I think unless a solution comes to me the only way will be to create a new blog, copy and paste exisiting content and create a link… I’ll look further into that one